Investing in SEO is not a project that should be embarked upon lightly. Before you decide to go down the optimisation route, you need to be sure you understand the risks and the rewards.
You can bring a horse to water
SEO might be able to bring more traffic to your website, but it can’t turn traffic into customers. If you invest in boosting your site to the top of Google’s search page results and the resultant increase in visitors crashes your website, you have lost out twice. You should only invest in SEO once you are sure that all other aspects of your website are as good as they can be, and that your hosting provider can deal with extra traffic.
All about the data
Before embarking on an SEO project, you should be clear about what outcomes you expect. How much extra is it going to cost you per visitor, and do you have a clear idea of how many visitors you need to bring to your site to increase sales?
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Good SEO is expensive
Search engine optimisation is all about making sure that websites are relevant to algorithms. This means good-quality links, and keywords in appropriate places within the text at a reasonable consistency. Good SEO also has to ensure that the page itself is relevant to users, with pertinent information and clear calls to action. A page with a high rate of bounce backs is going to rapidly drop in search rankings, rendering your expensive SEO work worthless. If you imagine someone going through every page of your website to ensure the content is both optimised and well written, you can begin to appreciate the cost of SEO.
Find a professional
As SEO rules are constantly changing as the search engines constantly update their algorithms, you need to make sure you are working with a company that knows what it is doing and knows its Hummingbirds from its Pandas (different versions of the Google Algorithm). If you are in Wales, consider a Cardiff web designer such as Amber Couch so that you can take advantage of local knowledge.
Final thoughts
SEO can create a big boost for your business; however, you need to be sure you know what you are aiming for and that your website is ready to handle it.
