In the world of digital advertising, banner ads are usually one of the styles that performs the best. This is because they are highly visible in the placement of websites and they can be easily monetised with ready clicks. HTML banner ads are sometimes called square ads or leaderboard ads.
What matters with HTML banner ads?
Many things influence the number of clicks a banner ad will receive, including its size, design, messaging and placement. Clicks aren’t the only thing that counts of course, and the objective is to gain quality clicks from qualified visitors who are more likely to convert. This may not happen on the first visit, but HTML banner ads also play a vital role in the retargeting process.
This means that designers have to work hard to optimise every element of their banner ads to maximise the chances of success. To do this, they will typically begin with the size of the ad that has been booked, or that can be placed on a site to drive advertising revenue
What designers consider when creating HTML banner ads
When designers such as //thebannermen.com/banners/animated-ads/html5/ are working with HTML banner ads, they will first need to know which section of the website the ads will appear on. They will then need to know what the size of the ad is. This is because the size will affect how the ad renders on the website, and also how well it works for the target customers.
For example, HTML banner ads with 160 x 600 pixels are small and can’t always capture long messages or images. However, they are great for a punchy short message. Most ad networks offer a range of ad sizes but advertisers tend to prefer a few tried and tested sizes that are proven to maximise revenue.
Businesses compete heavily to get HTML banner ad spaces on websites, and many will take whichever spot is available, especially on highly relevant sites with high traffic and a track record of successful conversions. The size and design will then help to drive the results.
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