These goals can be divided into short-term and long-term. Goals can either be high-level and general, or specific actions can be emphasised.
Mission statements are a good example of an overall business goal. A mission statement is a goal that’s general because it doesn’t define its success with a single metric. Mission statements are often used to guide your team, rather than as an objective.
You can also set specific, measurable goals. These are easier to monitor as you and your team work towards achieving them. They’re referring to specific goals when they talk about the “goal-setting process” or “setting goals”. For a Business Growth Consulting Services, visit https://tandem-consultancy.com
Goals for the short-term
A short-term goal is usually bound to a specific time period, which can range from several hours up to an entire year.
Short-term goals can be used to build towards bigger goals. In business, it is common to have multiple short-term objectives to help achieve the longer-term goal.
Short-term goals examples:
- This quarter, increase the net promoter score of your company by 10 points.
- By the end of this year, hire 12 new support staff.
- Increase employee satisfaction to 20%
Goals for the long-term
Long-term objectives are larger visions – goals you wish to accomplish in the future. One common 10-year long-term objective is to set a goal. Imagine where your company will be in 10 years. By then, what business goals do you hope to achieve? Which new business do you wish to enter, if at all?
Long-term business goals can be used to guide your company in the direction you want. Imagine your goals are a road map that will take you to where you need to be. While long-term goals don’t tell you exactly how to reach your destination, they do point you in that direction. They are similar to a GPS. These goals provide you with step-by-step instructions on how to reach your destination.
