We tend to think of marketing and advertising as a very modern invention. As well as internet marketing, businesses also use companies like this brochure printers Cheltenham based business https://wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/cheltenham to create physical marketing products like brochures and catalogues, as well as leaflets and business cards.
However, marketing is not just something that is part of the modern world – it goes back much longer, in fact to the Victorian era. Modern marketing as we know it first came about during the Industrial Revolution in the UK. With this new era, factories were springing up with machinery, people were moving to towns and cities to work in the many new factories and shops and this meant that more and more products were becoming available in large numbers that simply weren’t available before.
This meant that companies were starting to compete with one another for custom and with cities growing rapidly, advertising started to become visible all around the cities. Signs and painted adverts started to appear on buildings around the urban areas, and if you opened a newspaper, it was common to see many companies vying to grab your attention.
With the British Empire being so large at the time, there were many new and exotic products coming in from overseas too – if you could afford it, this was a decadent time, although not so much for the poor working classes.
In addition to this modern printing meant that adverts could easily be produced and distributed and therefore the Victorians really kick started advertising as we know it today.
