- Responsiveness
A responsive site will flow well on larger screens, such as a laptop or desktop computer. It should also work well on smaller screens, like mobile phones.
The reason is because responsiveness is a key metric that Google and other search engines use to rank a website. In addition, studies show that 58% of all traffic to websites comes from mobile.
You can be certain that the majority of people who visit your site do so on their mobile phone. You may lose their business if your website is not responsive enough.
- Good Design
What is the design of your website?
No matter how powerful and awesome your ecommerce site is it will not convert the way you expect it to if it’s poorly designed.
It’s not difficult to create a website that looks great and provides a great user experience.
Keep things simple as a general rule. Use only two fonts and two colours. Leave plenty of space between them. For Shopify Website Design, contact /www.etempa.co.uk/shopify-web-design
- Fast loading speed
You can’t miss out on a good load speed when it comes to e-commerce.
Why? People are impatient. According to studies, if it takes your website more than two seconds to load visitors may start to leave. Your conversion rate will drop by 4% for every second that it takes to load.
In a nutshell, the slower your ecommerce website loads, the less likely it is to convert.
- Easy Navigation
You must make it easy for your customers to navigate your website if you want your ecommerce business to grow.
It should be easy for visitors to navigate your site and posts without having to think about it. If you fail to comply with this, they may leave your site for good.
A well-designed navigation menu is a surefire way to ensure that your website is easy to navigate.
Use a mega-menu that links to every category and product page on your website. Add a menu in your footer. It will help.
- Site Search
Some people will not have the patience to browse from one page to another in search of a particular product. The majority will leave rather than deal with the stress.
Add a powerful search function to your website. It should be powerful and intelligent enough to give auto-suggestions, like Google or Amazon.
Site search should not be limited to your homepage. It must also appear on every page. It should be visible from anywhere on your website.
Visual cues such as a magnifying glass icon will let users know that it is a search box.
