Packaging is an essential element of the distribution of your merchandise. Believe it or not, it also has a big impact on conversion rates. Especially for online sales, the packaging is the first thing your customer sees.
As a business owner, your packaging must achieve two things. It must protect the goods so they arrive in mint condition and it must identify your brand and be attractive.
Consider the following when choosing which solution is right for your business:
- Cost
Packaging comes with costs, so before deciding on an option, identify your budget and understand how the cost will impact your return on investment. If you are considering Contract Packing Services, take a look at a site like https://www.wyepak.co.uk/contract-packing/
- Bulk discounts
How many units will you be producing in the next month or year? There will be discounts available for purchasing in bulk in many cases.
- Size and weight
The size and weight of your products will have a big impact on the type of packaging solutions you choose. Heavier, larger items might require boxes, whereas lighter and smaller objects might do well in a bag, for example.
- Quality and branding
To ensure customer satisfaction, the packaging you choose should protect your products so they represent quality and care. How the packaging is printed is also important, as you will need it to have strong branding and look attractive. The packaging says a lot about your business so make it relatable and memorable.
