Choosing signage for your business is a really important decision. Signage will make your business visible to a large customer base, reflect your business’s brand, advertise what your business sells, and – ideally – have a major impact on your customer engagement and ultimately the success of your business.
What are you trying to communicate?
There are several questions to ask when you are choosing customised signage for your business. The first question to ask yourself is simply what you are trying to communicate to your potential customers. Your signage will be an important reflection of your business brand and should appeal directly to your target customer base, attracting their attention, piquing their interest, and drawing them in.
Ideally, your signage will encompass your existing logo, colour scheme, and font. This consistency across all your marketing materials allows customers to get to know your brand, recognise it, and build that all-important feeling of trust in your business.
Practical considerations
Of course, you will need to give some thought to the practical things, such as where your signage is going to be displayed. Outdoor signage needs to be durable and weatherproof, but you may find you can play around with any internal signage with lighting or interactive features. Indoor signage should be placed somewhere that attracts customers’ attention. Wayfinding signage may be useful to signpost customers in larger premises.
Budget
The budget you have available for signage will influence what you can choose, but don’t let this put you off. The key thing, as we have mentioned, is getting your brand out there and recognised. Signage doesn’t need to be highly expensive to advertise your business; instead, focus on getting your business name recognised and clear for all to see.
Specialists, such as https://treaclefactory.co.uk/services/signage/, offer advice and bespoke signage that reflects your brand and looks great both inside and outside for all budgets.
Great signage is an important marketing tool for your business. Keeping your message simple, eye-catching, and unique is key to getting your business name known.
