Running a successful PPC ad campaign is no easy task, so let’s explore six tips to keep in mind.
Utilise tools to refine your keywords
Using tools such as Google Keyword Planner will enable you to accurately identify low-competition, high-volume keywords to drive qualified traffic to your website.
Don’t forget about negative keywords
Excluding irrelevant keywords will help you to minimise budget wastage and ensure that you’re targeting relevant keywords that will maximise engagement.
Searching online for ‘PPC agency near me’ will help you to connect with an experienced team, such as https://www.nettl.com/uk/ppc-agency-near-me/, who can help you build and implement a robust strategy, complete with negative keywords.
Understand keyword grouping
We recommend sorting your target keywords into themed groups. These can be grouped in different ways, but organising by their overall relevance and/or the product categories they’re targeting is often the most beneficial.
Adjust match types
Setting exact, phrase and broad match types will enable you to control the relevance and overall reach of your advertisements. It’s important to consistently monitor the performance of your ads, as this will help you to identify when some adjustments will provide better outcomes for your investment.
Conduct competitor analysis
Understanding what your competitors are doing can enable you to identify gaps in their approach, which you can then target to drive optimal outcomes.
Conduct frequent keyword reviews
Keyword reviews provide the opportunity to understand which keywords are performing well and which aren’t delivering the results you expected. From here, you can adjust your strategy and adjust bids based on accurate data.
