
The hype as a marketing strategy for SMEs
The term hype, in the area of marketing, is a smart strategy to emphasize one thing , idea or product to users / customers feel the need to consume. What company will come to mind? [..]
The term hype, in the area of marketing, is a smart strategy to emphasize one thing , idea or product to users / customers feel the need to consume. What company will come to mind? [..]