The term hype, in the area of marketing, is a smart strategy to emphasize one thing , idea or product to users / customers feel the need to consume.
What company will come to mind? Hawkers and glasses without going any further. And the queen, of course, Apple. What is needed to make a product stand out from the rest? Convert the consumer in the best marketing tool. And prescribes thanks to the “law of contagion” equip themselves with an added value to the product. Continue reading “The hype as a marketing strategy for SMEs”