How much should I spend on my website?

Balancing the books when building a website is no easy accomplishment, especially if your budget is tight. So how much should you allocate for development costs and what should you expect in return for your investment?

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Valuation variables

The truth is that there is no easy answer to this question, because no two clients are going to want the same thing from their site. The worst thing you can do is assume that your requirements are basic and will be inexpensive to fulfil. Sites with fewer pages are not necessarily going to cost less to create than those with many, for example.

Cost will often boil down to the type of features you want to offer. A ‘basic’ site with a handful of pages populated with text and a few images will be less taxing to produce than one which seeks to integrate more complex elements, whether that be in terms of interface or the addition of multimedia and other experiences.

False economies

Different developers will charge different amounts for building a website of the same size. It is safe to assume that if a quoted price looks too good to be true, it probably will be.

Partnering with a respected web development company in London, such as https://www.redsnapper.net/web-development-services-london, will give you access to a talented team and competitively priced packages. Opting for a bargain basement alternative will be cheaper, but the shoddy results will reflect your meagre investment. With mobiles overtaking desktops as the browsing platform of choice, a poorly optimised site will not suffice.

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Managing demands

If you agree a pre-set fee with your developers, be aware that there may be other costs to bear if you suddenly decide to bolt on more features or change direction half way through the process.

You should see website building as a collaborative process, but be wary of flip-flopping on important decisions and avoid the temptation of getting too involved, especially if you have little prior experience. This will only lead to hold-ups and higher costs in the long run.

The big picture

The upfront cost of web development may seem daunting, but this should not be seen as money down the drain. Instead, it is an investment that will continue to pay dividends over the years, easily justifying itself in time.

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