A recent survey has revealed that the amount spent on a wedding dress has fallen by 20 per cent; meanwhile, another survey suggests that the price of wedding dresses has fallen.
The rise of online shopping and the ability to compare prices quickly and easily online has made it harder for the traditional independent high street bridal store to compete with stores popping up online offering their own bridal ranges. This has reduced the amount spent on wedding dresses, as there is no longer so much pressure to save and save until you can afford to go into a store, try on a selection of dresses, find ‘the one’ and empty your purse – or your husband-to-be’s wallet – to secure the dress of your dreams.
Less spare cash with rising cost of living
People having less spare cash to splash on weddings; similarly, the rising cost of living has put the squeeze on dress manufactures. To meet new demand, they have had to find ways to reduce the cost of wedding dresses at a time when less people are buying high-end designer dresses and more are choosing affordable options.
Bridal magazines are now including features on the best high street wedding dresses, which start from as little as £85 – or £275 for a more elaborate dress. This is a massive reduction when you consider that the average amount spent on a wedding dress is over £800 and some people can still splash out on an elaborate designer dress costing thousands of pounds.
Cheap no longer has to mean poor quality
High street stores have stepped up to fill the gap in the market between designed-to-fit-perfectly designer brands and the need for a pretty but affordable dress on a tighter budget. This has also reduced the number of people who would otherwise be forced to consider something secondhand and perhaps feel less of a princess on their wedding day. It has also opened up options to spend the saving on a perfect venue; for example, a dream wedding can be held in a wedding hotel venue in Gloucestershire such as http://www.thespeechhouse.co.uk.
With the reduction in the price of wedding dresses, would you still splash out on a designer gown or would you consider the high street brands?